About

Retail Sales ——

Founded in 1991 Comprehensive Marketing, Inc. (CMI) is a full service manufacturer’s representative firm focused on the retail business channel. Our staff has decades of experience selling the hardware co-op and ‘big box’ retail channel. The majority of our clientele are from the hardware and home improvement industry.

Industrial Sales ——

Founded in 2005 Industrial Source, Inc. (ISI) has been a valuable partner in the industrial sales channel. Their seasoned staff has decades of experience working with W.W. Grainger, McMaster-Carr, Fastenal, Northern Tool, and Home Depot Supply to name a few. ISI shares the same office with CMI and both companies collaborate extensively and share resources to ultimately provide our clients with outstanding support.

Sales Support ——

As you may know the easiest part of any sales relationship is the sale itself. What differentiates a strong rep firm from an average rep firm is what we do with your business after the sale. Our commitment to ongoing sales growth includes:

  • Administrative Support
  • Consulting Services
  • Headquarters Sales Coverage
  • Field Sales
  • Inside Sales/Customer Service
  • Supply Chain support
  • Marketing support
  • Logistics support
  • On-line sales channel support
  • Trade Shows Coordination

Service Support ——

How do you drive business growth outside of the traditional sales channels? How do you ensure your products are properly merchandised at store level? Are you properly conveying your product’s message to store personnel?

In addition to our sales role we specialize in store service. We have a staff of 25+ staff throughout the country able to visit key retail outlets. We also have the capability of managing a 1000+ store display or product launch for any number of product categories.

Some of the store services we provide include: Plan-o-gram setup, Plan-o-gram maintenance, POP/Sign maintenance, Display assembly, Price changes, Updating/changing display products, Comp Shops, Price audits, Count audits, Product knowledge training, Fixture installation.

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Our primary retail customers include :
  • ace-hardware
  • walmart
  • sears
  • true-value
  • orgill
  • do-it-best
  • blains
  • amazon
  • barjan
  • office-max
  • costco
  • aldi
  • osh
Why are we successful?
  • —Long term customer relationships
  • —Superior work ethic
  • —Integrity in all aspects of the business
  • —Advanced knowledge of our retail customers expectations and details
  • —Ability to find sales opportunities across multiple channels of business
  • —Solution-oriented approach to business